Have you ever wondered why achieving — and maintaining — the body you want feels so challenging?
We did too, and we discovered exactly why. But first, let's rewind to how our journey began...
Our founders, James & Jaana, were at the pinnacle of the international Latin dance competition scene.
The year they retired from professional ballroom dancing, they knew their passion for staying fit had to continue, so they channeled their experience into launching a fitness business centered around sustainable weight loss.
Jaana's own story deeply influenced this mission.
As a child, she struggled with being overweight and endured bullying.Dancing became her escape, transforming not just her body, but herentire outlook on life. Driven by her personal journey, she dreamed ofhelping millions of people around the world achieve lasting fitnessresults. James and Jaana set a bold objective: inspire ordinarypeople to get off the couch and into joyful motion!
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Their first break through came over 10 years ago with the launch of Core Rhythms®
A dance-based fitness program that sold over 3 million copies worldwide and soared to #1 in Japan. Yet, despite its incredible popularity, they realized many people still struggled to maintain their results.
Copies Sold
in Japan
Years
Committed to constant in novation, James and Jaana introduced groundbreaking additions:
Daily Mindset Coaching
A first in the fitness industry — daily sessions that rewire how you think about your body, food, and movement.
Gamified Challenges
Achievable rewards and milestones that keep motivation high every single week of your journey.
Vibrant Community
A supportive global community where members share their journeys and inspire each other with real success stories.
Make your best body the new normal.
Join over 1 million members worldwide who have already transformed their bodies and their lives. Your journey starts with a single step.